AliCoCo: Alibaba E-commerce Cognitive Concept Net

• URL: http://arxiv.org/abs/2003.13230v1
• Date: Mon, 30 Mar 2020 05:42:03 GMT
• Title: AliCoCo: Alibaba E-commerce Cognitive Concept Net
• Authors: Xusheng Luo, Luxin Liu, Yonghua Yang, Le Bo, Yuanpeng Cao, Jinhang Wu, Qiang Li, Keping Yang and Kenny Q. Zhu
• Abstract summary: We propose to construct a large-scale e-commerce cognitive net named "AliCoCo" We formally define user needs in e-commerce, then conceptualize them as nodes in the net. We present details on how AliCo is constructed semi-automatically and its successful, ongoing applications in e-commerce.
• Score: 21.08037780019654
• License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
• Abstract: One of the ultimate goals of e-commerce platforms is to satisfy various shopping needs for their customers. Much efforts are devoted to creating taxonomies or ontologies in e-commerce towards this goal. However, user needs in e-commerce are still not well defined, and none of the existing ontologies has the enough depth and breadth for universal user needs understanding. The semantic gap in-between prevents shopping experience from being more intelligent. In this paper, we propose to construct a large-scale e-commerce cognitive concept net named "AliCoCo", which is practiced in Alibaba, the largest Chinese e-commerce platform in the world. We formally define user needs in e-commerce, then conceptualize them as nodes in the net. We present details on how AliCoCo is constructed semi-automatically and its successful, ongoing and potential applications in e-commerce.

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