Examining the Ordering of Rhetorical Strategies in Persuasive Requests

• URL: http://arxiv.org/abs/2010.04625v2
• Date: Mon, 12 Oct 2020 00:37:11 GMT
• Title: Examining the Ordering of Rhetorical Strategies in Persuasive Requests
• Authors: Omar Shaikh, Jiaao Chen, Jon Saad-Falcon, Duen Horng Chau and Diyi Yang
• Abstract summary: We use a Variational Autoencoder model to disentangle content and rhetorical strategies in textual requests from a large-scale loan request corpus. We find that specific (orderings of) strategies interact uniquely with a request's content to impact success rate, and thus the persuasiveness of a request.
• Score: 58.63432866432461
• License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
• Abstract: Interpreting how persuasive language influences audiences has implications across many domains like advertising, argumentation, and propaganda. Persuasion relies on more than a message's content. Arranging the order of the message itself (i.e., ordering specific rhetorical strategies) also plays an important role. To examine how strategy orderings contribute to persuasiveness, we first utilize a Variational Autoencoder model to disentangle content and rhetorical strategies in textual requests from a large-scale loan request corpus. We then visualize interplay between content and strategy through an attentional LSTM that predicts the success of textual requests. We find that specific (orderings of) strategies interact uniquely with a request's content to impact success rate, and thus the persuasiveness of a request.

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