"You eat with your eyes first": Optimizing Yelp Image Advertising

• URL: http://arxiv.org/abs/2011.01434v1
• Date: Tue, 3 Nov 2020 02:49:40 GMT
• Title: "You eat with your eyes first": Optimizing Yelp Image Advertising
• Authors: Gaurab Banerjee, Samuel Spinner, Yasmine Mitchell
• Abstract summary: We use Yelp's image dataset and star-based review system as a measurement of an image's effectiveness in promoting a business. We achieve 90-98% accuracy in classifying simplified star ratings for various image categories and observe that images containing blue skies, open surroundings, and many windows are correlated with higher Yelp reviews.
• Score: 0.8594140167290099
• License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
• Abstract: A business's online, photographic representation can play a crucial role in its success or failure. We use Yelp's image dataset and star-based review system as a measurement of an image's effectiveness in promoting a business. After preprocessing the Yelp dataset, we use transfer learning to train a classifier which accepts Yelp images and predicts star-ratings. Additionally, we then train a GAN to qualitatively investigate the common properties of highly effective images. We achieve 90-98% accuracy in classifying simplified star ratings for various image categories and observe that images containing blue skies, open surroundings, and many windows are correlated with higher Yelp reviews.

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