Analisis Kualitas Layanan Website E-Commerce Bukalapak Terhadap Kepuasan
Pengguna Mahasiswa Universitas Bina Darma Menggunakan Metode Webqual 4.0
- URL: http://arxiv.org/abs/2106.15342v1
- Date: Wed, 23 Jun 2021 10:57:04 GMT
- Title: Analisis Kualitas Layanan Website E-Commerce Bukalapak Terhadap Kepuasan
Pengguna Mahasiswa Universitas Bina Darma Menggunakan Metode Webqual 4.0
- Authors: Adellia, Leon Andretti Abdillah
- Abstract summary: One of the factors that support online development is online buying and selling sites or Electronic Commerce.
Website or also commonly called the web is a form of media that can be interpreted as a collection of pages.
This study uses the Webqual 4.0 method which consists of 3 dimensions, namely usability, information quality and interaction quality on user satisfaction.
- Score: 0.0
- License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
- Abstract: The growth of new technology, motivates some product marketing to be done
online. One of the factors that support online development is online buying and
selling sites or Electronic Commerce. One of the supporting factors for
Electronic Commerce is using a website. Website or also commonly called the web
is a form of media that can be interpreted as a collection of pages that
display various kinds of text information, data, still or moving images,
animation data, sound, video, both static and dynamic. Electronic Commerce
companies interact with consumers through the web, one of which is the
Bukalapak website, which is an online site provider for buying and selling
products to be marketed. To determine the quality of a website, it is necessary
to measure. By measuring the quality of a website, it can be seen the user's
perception of the website. In this study using the Webqual 4.0 method which
consists of 3 dimensions, namely usability, information quality and interaction
quality on user satisfaction. The data used is primary data which is a source
of data obtained directly from the original source by distributing
questionnaires. The total data obtained are 104 respondents. Respondents in
this study were Bina Darma University students who were expected to provide an
objective assessment of the website to be analyzed.
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