E-commerce for Rural Micro-Entrepreneurs: Mapping Restrictions,
Ecologies of Use and Trends for Development
- URL: http://arxiv.org/abs/2108.09759v1
- Date: Sun, 22 Aug 2021 15:41:35 GMT
- Title: E-commerce for Rural Micro-Entrepreneurs: Mapping Restrictions,
Ecologies of Use and Trends for Development
- Authors: Aditi Bhatia-Kalluri
- Abstract summary: This research paper looks at the adoption of e-commerce as a sustainable marketplace by the micro-entrepreneur sellers in India.
The aim is to offer recommendations and solutions to contribute building the e-commerce as a sustainable marketplace for rural micro-entrepreneurs.
- Score: 0.0
- License: http://creativecommons.org/licenses/by-nc-sa/4.0/
- Abstract: This paper addresses the struggle of rural micro-entrepreneurs in the Global
South in utilizing e-commerce to reach wider markets. This research paper looks
at the adoption of e-commerce as a sustainable marketplace by the
micro-entrepreneur sellers from the lower socio-economic rural communities in
India, a booming digital economy in the Global South. 'Sustainability' here
refers to a model for sustainable economic development sustaining the
e-commerce as business model for the rural micro-entrepreneurs to flourish.
This paper explores rural development by dismantling the factors that shape the
ways technology and trade impact micro-entrepreneurs. The aim is to offer
recommendations and solutions to contribute building the e-commerce as a
sustainable marketplace for rural micro-entrepreneurs. Recent information and
economic policy changes in India, along with the expansion of mobile
infrastructure and a growing user base in rural regions makes this research
timely and important. By scrutinizing the infrastructure and auditing the
information needs and challenges of users, this research will illuminate the
gaps that are leading to a lack of sustainable economic development, and
information asymmetries discouraging the rural micro-entrepreneurs from selling
online. The purpose of the paper is to find hurdles in the sustainable
development of e-commerce as a business solution.
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