Exploring the Relationship Between Diversity and Quality in Ad Text Generation

• URL: http://arxiv.org/abs/2505.16418v1
• Date: Thu, 22 May 2025 09:05:44 GMT
• Title: Exploring the Relationship Between Diversity and Quality in Ad Text Generation
• Authors: Yoichi Aoki, Soichiro Murakami, Ukyo Honda, Akihiko Kato,
• Abstract summary: Ad text generation significantly differs from tasks owing to the text style and requirements.<n>This research explores the relationship between diversity and ad quality in ad text generation.
• Score: 1.284952415878457
• License: http://creativecommons.org/licenses/by/4.0/
• Abstract: In natural language generation for advertising, creating diverse and engaging ad texts is crucial for capturing a broad audience and avoiding advertising fatigue. Regardless of the importance of diversity, the impact of the diversity-enhancing methods in ad text generation -- mainly tested on tasks such as summarization and machine translation -- has not been thoroughly explored. Ad text generation significantly differs from these tasks owing to the text style and requirements. This research explores the relationship between diversity and ad quality in ad text generation by considering multiple factors, such as diversity-enhancing methods, their hyperparameters, input-output formats, and the models.

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