Catching Stray Balls: Football, fandom, and the impact on digital discourse
- URL: http://arxiv.org/abs/2506.01642v2
- Date: Thu, 05 Jun 2025 09:46:57 GMT
- Title: Catching Stray Balls: Football, fandom, and the impact on digital discourse
- Authors: Mark J. Hill,
- Abstract summary: This paper examines how emotional responses to football matches influence online discourse across digital spaces on Reddit.<n>It demonstrates that real-world events trigger sentiment shifts that move across communities.<n>Negative sentiment correlates with problematic language; match outcomes directly influence sentiment and posting habits; sentiment can transfer to unrelated communities.
- Score: 0.0
- License: http://creativecommons.org/licenses/by/4.0/
- Abstract: This paper examines how emotional responses to football matches influence online discourse across digital spaces on Reddit. By analysing millions of posts from dozens of subreddits, it demonstrates that real-world events trigger sentiment shifts that move across communities. It shows that negative sentiment correlates with problematic language; match outcomes directly influence sentiment and posting habits; sentiment can transfer to unrelated communities; and offers insights into the content of this shifting discourse. These findings reveal how digital spaces function not as isolated environments, but as interconnected emotional ecosystems vulnerable to cross-domain contagion triggered by real-world events, contributing to our understanding of the propagation of online toxicity. While football is used as a case-study to computationally measure affective causes and movements, these patterns have implications for understanding online communities broadly.
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