Beyond Keywords: Driving Generative Search Engine Optimization with Content-Centric Agents

• URL: http://arxiv.org/abs/2509.05607v1
• Date: Sat, 06 Sep 2025 05:46:38 GMT
• Title: Beyond Keywords: Driving Generative Search Engine Optimization with Content-Centric Agents
• Abstract summary: The paradigm shift from traditional ranked-based search to Generative Search Engines has rendered conventional SEO metrics obsolete.<n>This paper introduces a comprehensive, end-to-end framework for Generative Search Engine Optimization (GSEO) to address this challenge.
• Score: 13.791066315896623
• License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
• Abstract: The paradigm shift from traditional ranked-based search to Generative Search Engines has rendered conventional SEO metrics obsolete, creating an urgent need to understand, measure, and optimize for content influence on synthesized answers. This paper introduces a comprehensive, end-to-end framework for Generative Search Engine Optimization (GSEO) to address this challenge. We make two primary contributions. First, we construct CC-GSEO-Bench, a large-scale, content-centric benchmark, and propose a multi-dimensional evaluation framework that systematically quantifies influence, moving beyond surface-level attribution to assess substantive semantic impact. Second, we design a novel multi-agent system that operationalizes this framework, automating the strategic refinement of content through a collaborative analyze-revise-evaluate workflow. Our empirical analysis using this framework reveals novel insights into the dynamics of content influence, offering actionable strategies for creators and establishing a principled foundation for future GSEO research.

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