How cyborg propaganda reshapes collective action
- URL: http://arxiv.org/abs/2602.13088v1
- Date: Fri, 13 Feb 2026 16:49:26 GMT
- Title: How cyborg propaganda reshapes collective action
- Authors: Jonas R. Kunst, Kinga Bierwiaczonek, Meeyoung Cha, Omid V. Ebrahimi, Marc Fawcett-Atkinson, Asbjørn Følstad, Anton Gollwitzer, Nils Köbis, Gary Marcus, Jon Roozenbeek, Daniel Thilo Schroeder, Jay J. Van Bavel, Sander van der Linden, Rory White, Live Leonhardsen Wilhelmsen,
- Abstract summary: A distinct threat to democracy is emerging via partisan coordination apps and artificial intelligence-what we term 'cyborg propaganda'<n>This architecture combines verified humans with adaptive algorithmic automation, enabling a closed-loop system.<n>We argue that cyborg propaganda fundamentally alters the digital public square, shifting political discourse from a democratic contest of individual ideas to a battle of algorithmic campaigns.
- Score: 7.802095759784913
- License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
- Abstract: The distinction between genuine grassroots activism and automated influence operations is collapsing. While policy debates focus on bot farms, a distinct threat to democracy is emerging via partisan coordination apps and artificial intelligence-what we term 'cyborg propaganda.' This architecture combines large numbers of verified humans with adaptive algorithmic automation, enabling a closed-loop system. AI tools monitor online sentiment to optimize directives and generate personalized content for users to post online. Cyborg propaganda thereby exploits a critical legal shield: by relying on verified citizens to ratify and disseminate messages, these campaigns operate in a regulatory gray zone, evading liability frameworks designed for automated botnets. We explore the collective action paradox of this technology: does it democratize power by 'unionizing' influence (pooling the reach of dispersed citizens to overcome the algorithmic invisibility of isolated voices), or does it reduce citizens to 'cognitive proxies' of a central directive? We argue that cyborg propaganda fundamentally alters the digital public square, shifting political discourse from a democratic contest of individual ideas to a battle of algorithmic campaigns. We outline a research agenda to distinguish organic from coordinated information diffusion and propose governance frameworks to address the regulatory challenges of AI-assisted collective expression.
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