From Experience to Skill: Multi-Agent Generative Engine Optimization via Reusable Strategy Learning
- URL: http://arxiv.org/abs/2604.19516v1
- Date: Tue, 21 Apr 2026 14:39:24 GMT
- Title: From Experience to Skill: Multi-Agent Generative Engine Optimization via Reusable Strategy Learning
- Abstract summary: Generative engines (GEs) are reshaping information access by replacing ranked links with citation-grounded answers.<n>We propose MAGEO, a multi-agent framework in which coordinated planning, editing, and fidelity-aware evaluation serve as the execution layer.<n>Experiments on three mainstream engines show MAGEO substantially outperforms baselines in both visibility and citation fidelity.
- Score: 18.351281487408176
- License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
- Abstract: Generative engines (GEs) are reshaping information access by replacing ranked links with citation-grounded answers, yet current Generative Engine Optimization (GEO) methods optimize each instance in isolation, unable to accumulate or transfer effective strategies across tasks and engines. We reframe GEO as a strategy learning problem and propose MAGEO, a multi-agent framework in which coordinated planning, editing, and fidelity-aware evaluation serve as the execution layer, while validated editing patterns are progressively distilled into reusable, engine-specific optimization skills. To enable controlled assessment, we introduce a Twin Branch Evaluation Protocol for causal attribution of content edits and DSV-CF, a dual-axis metric that unifies semantic visibility with attribution accuracy. We further release MSME-GEO-Bench, a multi-scenario, multi-engine benchmark grounded in real-world queries. Experiments on three mainstream engines show that MAGEO substantially outperforms heuristic baselines in both visibility and citation fidelity, with ablations confirming that engine-specific preference modeling and strategy reuse are central to these gains, suggesting a scalable learning-driven paradigm for trustworthy GEO. Code is available at https://github.com/Wu-beining/MAGEO
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