Orchestrating the Twin Transition in Multinational Corporations: Technology Roadmapping for Green and Digital Global Business Services

• URL: http://arxiv.org/abs/2606.12787v1
• Date: Thu, 11 Jun 2026 01:06:23 GMT
• Title: Orchestrating the Twin Transition in Multinational Corporations: Technology Roadmapping for Green and Digital Global Business Services
• Abstract summary: Global Business Services (GBS) have emerged as a "living laboratory" for the Twin Transition of Green and Digital Transformation.<n>This paper synthesizes Technology Roadmapping (TRM) with the International Telecommunication Union (ITU) ICT-centric innovation ecosystem toolkit.
• Score: 0.0
• License: http://creativecommons.org/licenses/by-nc-nd/4.0/
• Abstract: Global Business Services (GBS) have emerged as a "living laboratory" for the Twin Transition of Green and Digital Transformation, as multinational corporations (MNCs) face increasing pressure to harmonize digital efficiency with environmental stewardship. Aiming to derive a socio-technical framework, this paper synthesizes Technology Roadmapping (TRM) with the International Telecommunication Union (ITU) ICT-centric innovation ecosystem toolkit. A bibliometric analysis of research clusters reveals an evolutionary shift from basic process automation toward "Sustainable Intelligence," identifying the GBS unit as a central "operational airlock" that mediates between landscape pressures -- such as the EU's dual mandate and Carbon Border Adjustment Mechanisms -- and niche innovations in AI-native workflows. The study further maps these clusters onto a stakeholder engagement canvas, highlighting how resilient "Middle Power" hubs in Poland, Portugal, and Malaysia are bypassing the middle-income trap to provide a "third way" for global value chains amidst a bifurcated geopolitical cloud. The results offer a data-driven design approach for leaders and entrepreneurial support networks to orchestrate talent and supply chain flows, thereby enriching the conceptual understanding of Industry 5.0 and the role of GBS as a primary mechanism for navigating a volatile, multipolar digital economy.

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