Perceive, Refine, Reason: A Calibrated Pipeline for Measuring Indicators in Strategic Visual Communication on Social Media
- URL: http://arxiv.org/abs/2609.14699v1
- Date: Sun, 13 Sep 2026 17:54:01 GMT
- Title: Perceive, Refine, Reason: A Calibrated Pipeline for Measuring Indicators in Strategic Visual Communication on Social Media
- Abstract summary: We introduce Perceive, Refine, Reason (PRR), a calibrated pipeline that turns flexible vision-language detectors into auditable measurement instruments for social-scientific research.<n>PRR combines natural-language category prompts with pixel-level spatial refinement via the Segment Anything Model (SAM)<n>A complementary three-tier auditability framework applies learning to profile per-category reliability, support task-aligned configuration, and statistically correct prevalence estimates.
- Score: 2.927717169939877
- License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
- Abstract: Visual content shapes audience perception and opinion on social media, and computational social science increasingly relies on automated tools to analyze images at scale. Yet a measurement gap persists: existing tools rely on predefined categories or produce only coarse image-level labels, while measuring which specific objects appear in an image, how prominently, and where in the frame remains difficult at scale. We introduce Perceive, Refine, Reason (PRR), a calibrated pipeline that turns flexible vision-language detectors into auditable measurement instruments for social-scientific research. PRR combines natural-language category prompts with pixel-level spatial refinement via the Segment Anything Model (SAM) and a multimodal LLM arbitration layer whose reasoning chains externalize domain knowledge and lower the expertise threshold for human-in-the-loop validation. A complementary three-tier auditability framework applies quantification learning to profile per-category reliability, support task-aligned configuration, and statistically correct prevalence estimates. Across four vision-language detectors and nine sociological categories, the pipeline yields substantial precision gains over zero-shot baselines, including a 43.3-point improvement for the strongest backbone. Applying PRR to 103,920 Facebook images from U.S. legislators during the 2024 election cycle and linking detections to DW-NOMINATE ideology scores, we find that more conservative legislators display U.S. flags as larger visual elements, with a weaker tendency toward peripheral placement, a spatial pattern invisible to binary detection. PRR provides computational social scientists with a model-agnostic toolkit for accessible, spatially-grounded, and correctable visual measurement.
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