How Value-Sensitive Design Can Empower Sustainable Consumption

• URL: http://arxiv.org/abs/2004.09180v4
• Date: Fri, 4 Dec 2020 14:56:03 GMT
• Title: How Value-Sensitive Design Can Empower Sustainable Consumption
• Authors: Thomas Asikis, Johannes Klinglmayr, Dirk Helbing, Evangelos Pournaras
• Abstract summary: We demonstrate a novel personal shopping assistant implemented as a smart phone app. We use experts' knowledge and "wisdom of the crowd" for transparent product information and explainable product ratings. Real-world field experiments in two supermarkets confirm higher sustainability awareness and a bottom-up behavioral shift towards more sustainable consumption.
• Score: 2.5234156040689237
• License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
• Abstract: In a so-called overpopulated world, sustainable consumption is of existential importance.However, the expanding spectrum of product choices and their production complexity challenge consumers to make informed and value-sensitive decisions. Recent approaches based on (personalized) psychological manipulation are often intransparent, potentially privacy-invasive and inconsistent with (informational) self-determination. In contrast, responsible consumption based on informed choices currently requires reasoning to an extent that tends to overwhelm human cognitive capacity. As a result, a collective shift towards sustainable consumption remains a grand challenge. Here we demonstrate a novel personal shopping assistant implemented as a smart phone app that supports a value-sensitive design and leverages sustainability awareness, using experts' knowledge and "wisdom of the crowd" for transparent product information and explainable product ratings. Real-world field experiments in two supermarkets confirm higher sustainability awareness and a bottom-up behavioral shift towards more sustainable consumption. These results encourage novel business models for retailers and producers, ethically aligned with consumer preferences and with higher sustainability.

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