Do You Do Yoga? Understanding Twitter Users' Types and Motivations using Social and Textual Information

• URL: http://arxiv.org/abs/2012.09332v3
• Date: Wed, 27 Jan 2021 15:50:42 GMT
• Title: Do You Do Yoga? Understanding Twitter Users' Types and Motivations using Social and Textual Information
• Authors: Tunazzina Islam, Dan Goldwasser
• Abstract summary: We propose a joint embedding model based on the fusion of neural networks with attention mechanism. We use well-being related tweets from Twitter, focusing on 'Yoga'
• Score: 29.89122455417348
• License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
• Abstract: Leveraging social media data to understand people's lifestyle choices is an exciting domain to explore but requires a multiview formulation of the data. In this paper, we propose a joint embedding model based on the fusion of neural networks with attention mechanism by incorporating social and textual information of users to understand their activities and motivations. We use well-being related tweets from Twitter, focusing on 'Yoga'. We demonstrate our model on two downstream tasks: (i) finding user type such as either practitioner or promotional (promoting yoga studio/gym), other; (ii) finding user motivation i.e. health benefit, spirituality, love to tweet/retweet about yoga but do not practice yoga.

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