Targeted Ads and/as Racial Discrimination: Exploring Trends in New York
City Ads for College Scholarships
- URL: http://arxiv.org/abs/2109.15294v1
- Date: Thu, 30 Sep 2021 17:39:22 GMT
- Title: Targeted Ads and/as Racial Discrimination: Exploring Trends in New York
City Ads for College Scholarships
- Authors: Ho-Chun Herbert Chang, Matt Bui, and Charlton McIlwain
- Abstract summary: This paper uses and recycles data from a third-party digital marketing firm to explore how targeted ads contribute to larger systems of racial discrimination.
It discusses data visualizations and mappings of trends in the advertisements' targeted populations alongside U.S census data corresponding to these target zipcodes.
- Score: 0.0
- License: http://creativecommons.org/licenses/by/4.0/
- Abstract: This paper uses and recycles data from a third-party digital marketing firm,
to explore how targeted ads contribute to larger systems of racial
discrimination. Focusing on a case study of targeted ads for educational
searches in New York City, it discusses data visualizations and mappings of
trends in the advertisements' targeted populations alongside U.S census data
corresponding to these target zipcodes. We summarize and reflect on the results
to consider how internet platforms systemically and differentially target
advertising messages to users based on race; the tangible harms and risks that
result from an internet traffic system designed to discriminate; and finally,
novel approaches and frameworks for further auditing systems amid opaque,
black-boxed processes forestalling transparency and accountability.
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