Analysis of Climate Campaigns on Social Media using Bayesian Model
Averaging
- URL: http://arxiv.org/abs/2305.06174v2
- Date: Fri, 30 Jun 2023 18:06:50 GMT
- Title: Analysis of Climate Campaigns on Social Media using Bayesian Model
Averaging
- Authors: Tunazzina Islam, Ruqi Zhang, Dan Goldwasser
- Abstract summary: We analyze how industries, their advocacy group, and climate advocacy group use social media to influence the narrative on climate change.
We propose a minimally supervised model soup [57] approach combined with messaging themes to identify the stances of climate ads on Facebook.
- Score: 29.413444722550356
- License: http://creativecommons.org/licenses/by-nc-sa/4.0/
- Abstract: Climate change is the defining issue of our time, and we are at a defining
moment. Various interest groups, social movement organizations, and individuals
engage in collective action on this issue on social media. In addition, issue
advocacy campaigns on social media often arise in response to ongoing societal
concerns, especially those faced by energy industries. Our goal in this paper
is to analyze how those industries, their advocacy group, and climate advocacy
group use social media to influence the narrative on climate change. In this
work, we propose a minimally supervised model soup [57] approach combined with
messaging themes to identify the stances of climate ads on Facebook. Finally,
we release our stance dataset, model, and set of themes related to climate
campaigns for future work on opinion mining and the automatic detection of
climate change stances.
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