A Usage-centric Take on Intent Understanding in E-Commerce
- URL: http://arxiv.org/abs/2402.14901v1
- Date: Thu, 22 Feb 2024 18:09:33 GMT
- Title: A Usage-centric Take on Intent Understanding in E-Commerce
- Authors: Wendi Zhou, Tianyi Li, Pavlos Vougiouklis, Mark Steedman, Jeff Z. Pan
- Abstract summary: We focus on predicative user intents as "how a customer uses a product"
We identify two weaknesses of FolkScope, the SOTA E-Commerce Knowledge Graph, that limit its capacity to reason about user intents.
- Score: 22.15241423379233
- License: http://creativecommons.org/licenses/by-nc-sa/4.0/
- Abstract: Identifying and understanding user intents is a pivotal task for E-Commerce.
Despite its popularity, intent understanding has not been consistently defined
or accurately benchmarked. In this paper, we focus on predicative user intents
as "how a customer uses a product", and pose intent understanding as a natural
language reasoning task, independent of product ontologies. We identify two
weaknesses of FolkScope, the SOTA E-Commerce Intent Knowledge Graph, that limit
its capacity to reason about user intents and to recommend diverse useful
products. Following these observations, we introduce a Product Recovery
Benchmark including a novel evaluation framework and an example dataset. We
further validate the above FolkScope weaknesses on this benchmark.
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