A comparison of online search engine autocompletion in Google and Baidu

• URL: http://arxiv.org/abs/2405.01917v1
• Date: Fri, 3 May 2024 08:17:04 GMT
• Title: A comparison of online search engine autocompletion in Google and Baidu
• Authors: Geng Liu, Pietro Pinoli, Stefano Ceri, Francesco Pierri,
• Abstract summary: We study the characteristics of search auto-completions in two different linguistic and cultural contexts: Baidu and Google. We find differences between the two search engines in the way they suppress or modify original queries. Our study highlights the need for more refined, culturally sensitive moderation strategies in current language technologies.
• Score: 3.5016560416031886
• License: http://creativecommons.org/licenses/by/4.0/
• Abstract: Warning: This paper contains content that may be offensive or upsetting. Online search engine auto-completions make it faster for users to search and access information. However, they also have the potential to reinforce and promote stereotypes and negative opinions about a variety of social groups. We study the characteristics of search auto-completions in two different linguistic and cultural contexts: Baidu and Google. We find differences between the two search engines in the way they suppress or modify original queries, and we highlight a concerning presence of negative suggestions across all social groups. Our study highlights the need for more refined, culturally sensitive moderation strategies in current language technologies.

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