From Platform Migration to Cultural Integration: the Ingress and Diffusion of #wlw from TikTok to RedNote in Queer Women Communities
- URL: http://arxiv.org/abs/2508.07579v2
- Date: Tue, 12 Aug 2025 05:21:48 GMT
- Title: From Platform Migration to Cultural Integration: the Ingress and Diffusion of #wlw from TikTok to RedNote in Queer Women Communities
- Authors: Ziqi Pan, Runhua Zhang, Jiehui Luo, Yuanhao Zhang, Yue Deng, Xiaojuan Ma,
- Abstract summary: The Western-origin #wlw (women-loving-women) hashtag has risen in the Chinese lesbian community on RedNote.<n>This event provides a unique lens to study cross-cultural hashtag ingress and diffusion.<n>Results indicate that the successful introduction of #wlw was facilitated by TikTok immigrants' bold importation.
- Score: 28.812285243094355
- License: http://creativecommons.org/licenses/by/4.0/
- Abstract: Hashtags serve as identity markers and connection tools in online queer communities. Recently, the Western-origin #wlw (women-loving-women) hashtag has risen in the Chinese lesbian community on RedNote, coinciding with user migration triggered by the temporary US TikTok ban. This event provides a unique lens to study cross-cultural hashtag ingress and diffusion through the populations' responsive behaviors in cyber-migration. In this paper, we conducted a two-phase content analysis of 418 #wlw posts from January and April, examining different usage patterns during the hashtag's ingress and diffusion. Results indicate that the successful introduction of #wlw was facilitated by TikTok immigrants' bold importation, both populations' mutual interpretation, and RedNote natives' discussions. In current manifestation of diffusion, #wlw becomes a RedNote-recognized queer hashtag for sharing queer life, and semantically expands to support feminism discourse. Our findings provide empirical insights for enhancing the marginalized communities' cross-cultural communication.
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