PersonaCite: VoC-Grounded Interviewable Agentic Synthetic AI Personas for Verifiable User and Design Research
- URL: http://arxiv.org/abs/2601.22288v1
- Date: Thu, 29 Jan 2026 20:03:19 GMT
- Title: PersonaCite: VoC-Grounded Interviewable Agentic Synthetic AI Personas for Verifiable User and Design Research
- Authors: Mario Truss,
- Abstract summary: We present PersonaCite, an agentic system that reframes AI personas as evidence-bounded research instruments through retrieval-augmented interaction.<n>Unlike prior approaches that rely on prompt-based roleplaying, PersonaCite retrieves actual voice-of-customer artifacts during each conversation turn, constrains responses to retrieved evidence, explicitly abstains when evidence is missing, and provides response-level source attribution.
- Score: 0.0
- License: http://creativecommons.org/licenses/by/4.0/
- Abstract: LLM-based and agent-based synthetic personas are increasingly used in design and product decision-making, yet prior work shows that prompt-based personas often produce persuasive but unverifiable responses that obscure their evidentiary basis. We present PersonaCite, an agentic system that reframes AI personas as evidence-bounded research instruments through retrieval-augmented interaction. Unlike prior approaches that rely on prompt-based roleplaying, PersonaCite retrieves actual voice-of-customer artifacts during each conversation turn, constrains responses to retrieved evidence, explicitly abstains when evidence is missing, and provides response-level source attribution. Through semi-structured interviews and deployment study with 14 industry experts, we identify preliminary findings on perceived benefits, validity concerns, and design tensions, and propose Persona Provenance Cards as a documentation pattern for responsible AI persona use in human-centered design workflows.
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