An Interactive Multi-Agent System for Evaluation of New Product Concepts

• URL: http://arxiv.org/abs/2603.05980v1
• Date: Fri, 06 Mar 2026 07:22:52 GMT
• Title: An Interactive Multi-Agent System for Evaluation of New Product Concepts
• Abstract summary: This study proposes an automated approach utilizing a large language model (LLM)-based multi-agent system (MAS)<n>The proposed system consists of a team of eight virtual agents representing specialized domains such as R&D and marketing.
• Score: 0.0
• License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
• Abstract: Product concept evaluation is a critical stage that determines strategic resource allocation and project success in enterprises. However, traditional expert-led approaches face limitations such as subjective bias and high time and cost requirements. To support this process, this study proposes an automated approach utilizing a large language model (LLM)-based multi-agent system (MAS). Through a systematic analysis of previous research on product development and team collaboration, this study established two primary evaluation dimensions, namely technical feasibility and market feasibility. The proposed system consists of a team of eight virtual agents representing specialized domains such as R&D and marketing. These agents use retrieval-augmented generation (RAG) and real-time search tools to gather objective evidence and validate concepts through structured deliberations based on the established criteria. The agents were further fine-tuned using professional product review data to enhance their judgment accuracy. A case study involving professional display monitor concepts demonstrated that the system's evaluation rankings were consistent with those of senior industry experts. These results confirm the usability of the proposed multi-agent-based evaluation approach for supporting product development decisions.

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