Related papers: Block the blocker: Studying the effects of Anti Ad-blocking

Block the blocker: Studying the effects of Anti Ad-blocking

URL: http://arxiv.org/abs/2001.09434v1
Date: Sun, 26 Jan 2020 10:58:48 GMT
Title: Block the blocker: Studying the effects of Anti Ad-blocking
Authors: Rohit Gupta and Rohit Panda
Abstract summary: We discuss at length data collection of top websites in the world, Germany, DACH region and news category. Our paper also discusses how Anti Ad-blockers impact the economic, legal and ethical usage in Germany along with the recent changes in usage.
Score: 4.615921064099383
License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
Abstract: Advertisements generate huge chunks of revenues for websites and online businesses. Ad-blocker and tracker blocking programs have gained momentum in the last few years with massive debates raging on privacy concerns and improving user experience online. Acceptable Ads programme and Anti Ad-blockers are primary elements emerging in recent years that combat ad-blockers. In this paper, we discuss at length data collection of top websites in the world, Germany, DACH region and news category. We generate feature based A/B testing metrics and employ classifier evaluations on them along with then analysing the result. Our paper also discusses how Anti Ad-blockers impact the economic, legal and ethical usage in Germany along with the recent changes in GDPR while taking a look at Acceptable ads programme and Whitelisting.

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