From Implicit to Explicit feedback: A deep neural network for modeling
sequential behaviours and long-short term preferences of online users
- URL: http://arxiv.org/abs/2107.12325v1
- Date: Mon, 26 Jul 2021 16:59:20 GMT
- Title: From Implicit to Explicit feedback: A deep neural network for modeling
sequential behaviours and long-short term preferences of online users
- Authors: Quyen Tran, Lam Tran, Linh Chu Hai, Linh Ngo Van, Khoat Than
- Abstract summary: Implicit and explicit feedback have different roles for a useful recommendation.
We go from the hypothesis that a user's preference at a time is a combination of long-term and short-term interests.
- Score: 3.464871689508835
- License: http://creativecommons.org/licenses/by/4.0/
- Abstract: In this work, we examine the advantages of using multiple types of behaviour
in recommendation systems. Intuitively, each user has to do some implicit
actions (e.g., click) before making an explicit decision (e.g., purchase).
Previous studies showed that implicit and explicit feedback have different
roles for a useful recommendation. However, these studies either exploit
implicit and explicit behaviour separately or ignore the semantic of sequential
interactions between users and items. In addition, we go from the hypothesis
that a user's preference at a time is a combination of long-term and short-term
interests. In this paper, we propose some Deep Learning architectures. The
first one is Implicit to Explicit (ITE), to exploit users' interests through
the sequence of their actions. And two versions of ITE with Bidirectional
Encoder Representations from Transformers based (BERT-based) architecture
called BERT-ITE and BERT-ITE-Si, which combine users' long- and short-term
preferences without and with side information to enhance user representation.
The experimental results show that our models outperform previous
state-of-the-art ones and also demonstrate our views on the effectiveness of
exploiting the implicit to explicit order as well as combining long- and
short-term preferences in two large-scale datasets.
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