Combat AI With AI: Counteract Machine-Generated Fake Restaurant Reviews on Social Media

• URL: http://arxiv.org/abs/2302.07731v3
• Date: Fri, 21 Apr 2023 16:40:55 GMT
• Title: Combat AI With AI: Counteract Machine-Generated Fake Restaurant Reviews on Social Media
• Authors: Alessandro Gambetti, Qiwei Han
• Abstract summary: We propose to leverage the high-quality elite Yelp reviews to generate fake reviews from the OpenAI GPT review creator. We apply the model to predict non-elite reviews and identify the patterns across several dimensions. We show that social media platforms are continuously challenged by machine-generated fake reviews.
• Score: 77.34726150561087
• License: http://creativecommons.org/licenses/by/4.0/
• Abstract: Recent advances in generative models such as GPT may be used to fabricate indistinguishable fake customer reviews at a much lower cost, thus posing challenges for social media platforms to detect these machine-generated fake reviews. We propose to leverage the high-quality elite restaurant reviews verified by Yelp to generate fake reviews from the OpenAI GPT review creator and ultimately fine-tune a GPT output detector to predict fake reviews that significantly outperform existing solutions. We further apply the model to predict non-elite reviews and identify the patterns across several dimensions, such as review, user and restaurant characteristics, and writing style. We show that social media platforms are continuously challenged by machine-generated fake reviews, although they may implement detection systems to filter out suspicious reviews.

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