Browsing behavior exposes identities on the Web

• URL: http://arxiv.org/abs/2312.15489v2
• Date: Fri, 14 Jun 2024 10:37:18 GMT
• Title: Browsing behavior exposes identities on the Web
• Authors: Marcos Oliveira, Junran Yang, Daniel Griffiths, Denis Bonnay, Juhi Kulshrestha,
• Abstract summary: We show that when people navigate the Web, their online traces produce fingerprints that identify them. We demonstrate that we can re-identify 80% of the individuals in separate time slices of data.
• Score: 0.41942958779358674
• License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
• Abstract: How easy is it to uniquely identify a person based solely on their web browsing behavior? Here we show that when people navigate the Web, their online traces produce fingerprints that identify them. Merely the four most visited web domains are enough to identify 95% of the individuals. These digital fingerprints are stable and render high re-identifiability. We demonstrate that we can re-identify 80% of the individuals in separate time slices of data. Such a privacy threat persists even with limited information about individuals' browsing behavior, reinforcing existing concerns around online privacy.

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