Semiotic Reconstruction of Destination Expectation Constructs An LLM-Driven Computational Paradigm for Social Media Tourism Analytics

• URL: http://arxiv.org/abs/2505.16118v1
• Date: Thu, 22 May 2025 01:52:01 GMT
• Title: Semiotic Reconstruction of Destination Expectation Constructs An LLM-Driven Computational Paradigm for Social Media Tourism Analytics
• Authors: Haotian Lan, Yao Gao, Yujun Cheng, Wei Yuan, Kun Wang,
• Abstract summary: Social media's rise establishes user-generated content (UGC) as pivotal for travel decisions.<n>This study introduces a dual-method LLM framework: unsupervised expectation extraction paired with survey-informed fine-tuning.<n>Findings reveal leisure/social expectations drive engagement more than foundational natural/emotional factors.
• Score: 10.646175272534082
• License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
• Abstract: Social media's rise establishes user-generated content (UGC) as pivotal for travel decisions, yet analytical methods lack scalability. This study introduces a dual-method LLM framework: unsupervised expectation extraction from UGC paired with survey-informed supervised fine-tuning. Findings reveal leisure/social expectations drive engagement more than foundational natural/emotional factors. By establishing LLMs as precision tools for expectation quantification, we advance tourism analytics methodology and propose targeted strategies for experience personalization and social travel promotion. The framework's adaptability extends to consumer behavior research, demonstrating computational social science's transformative potential in marketing optimization.

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