AI Guided Accelerator For Search Experience

• URL: http://arxiv.org/abs/2508.05649v1
• Date: Fri, 25 Jul 2025 23:26:00 GMT
• Title: AI Guided Accelerator For Search Experience
• Authors: Jayanth Yetukuri, Mehran Elyasi, Samarth Agrawal, Aritra Mandal, Rui Kong, Harish Vempati, Ishita Khan,
• Abstract summary: We propose a novel framework that explicitly models transitional queries--intermediate reformulations occurring during the user's journey toward their final purchase intent.<n>This approach allows us to model a user's shopping funnel, where mid-journey transitions reflect exploratory behavior and intent refinement.<n>Our contributions include (i) the formal identification and modeling of transitional queries, (ii) the introduction of a structured query sequence mining pipeline for intent flow understanding, and (iii) the application of LLMs for scalable, intent-aware query expansion.
• Score: 2.1180074160333815
• License: http://creativecommons.org/licenses/by/4.0/
• Abstract: Effective query reformulation is pivotal in narrowing the gap between a user's exploratory search behavior and the identification of relevant products in e-commerce environments. While traditional approaches predominantly model query rewrites as isolated pairs, they often fail to capture the sequential and transitional dynamics inherent in real-world user behavior. In this work, we propose a novel framework that explicitly models transitional queries--intermediate reformulations occurring during the user's journey toward their final purchase intent. By mining structured query trajectories from eBay's large-scale user interaction logs, we reconstruct query sequences that reflect shifts in intent while preserving semantic coherence. This approach allows us to model a user's shopping funnel, where mid-journey transitions reflect exploratory behavior and intent refinement. Furthermore, we incorporate generative Large Language Models (LLMs) to produce semantically diverse and intent-preserving alternative queries, extending beyond what can be derived through collaborative filtering alone. These reformulations can be leveraged to populate Related Searches or to power intent-clustered carousels on the search results page, enhancing both discovery and engagement. Our contributions include (i) the formal identification and modeling of transitional queries, (ii) the introduction of a structured query sequence mining pipeline for intent flow understanding, and (iii) the application of LLMs for scalable, intent-aware query expansion. Empirical evaluation demonstrates measurable gains in conversion and engagement metrics compared to the existing Related Searches module, validating the effectiveness of our approach in real-world e-commerce settings.

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