Behavioural Sciences and the Regulation of Privacy on the Internet

• URL: http://arxiv.org/abs/2511.20637v1
• Date: Tue, 25 Nov 2025 18:55:51 GMT
• Title: Behavioural Sciences and the Regulation of Privacy on the Internet
• Authors: Frederik Zuiderveen Borgesius,
• Abstract summary: This chapter examines the policy implications of behavioural sciences insights for the regulation of privacy on the Internet.<n>I argue that, if society is better off when certain behavioural targeting practices do not happen, policymakers should consider banning them.
• Score: 0.2262632497140704
• License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
• Abstract: This chapter examines the policy implications of behavioural sciences insights for the regulation of privacy on the Internet, by focusing in particular on behavioural targeting. This marketing technique involves tracking people's online behaviour to use the collected information to show people individually targeted advertisements. Enforcing data protection law may not be enough to protect privacy in this area. I argue that, if society is better off when certain behavioural targeting practices do not happen, policymakers should consider banning them.

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