Role of Digital Platforms in Entrepreneurial Processes: A Resource
Enabling Perspective of Startups in Pakistan
- URL: http://arxiv.org/abs/2108.09943v1
- Date: Mon, 23 Aug 2021 05:30:26 GMT
- Title: Role of Digital Platforms in Entrepreneurial Processes: A Resource
Enabling Perspective of Startups in Pakistan
- Authors: Hareem Nassar and Fareesa Malik
- Abstract summary: The recent infusion of digital platforms into different aspects of innovation and entrepreneurship has supported digital entrepreneurship.
This study focuses on digital platform-based startups of Pakistan and draws on entrepreneurial bricolage theory to understand the enabling external resources.
- Score: 0.0
- License: http://creativecommons.org/licenses/by-nc-sa/4.0/
- Abstract: This article aims to explore the role of digital platforms as external
enablers in entrepreneurial processes. The recent infusion of digital platforms
into different aspects of innovation and entrepreneurship has supported digital
entrepreneurship; however, the altered entrepreneurial processes are yet to be
explored. This study focuses on digital platform-based startups of Pakistan and
draws on entrepreneurial bricolage theory to understand the enabling external
resources. We followed multiple qualitative case studies approach and collected
data through semi-structured interviews from two startups operating solely on
digital platforms, 1) XYLEXA and 2) Toycycle. The findings show that
entrepreneurial process is a continuous process. Digital platforms have made
entrepreneurial processes less bounded i.e. the products and services keep on
evolving even after they have been endorsed to the end user. Moreover,
platform-based startups having limited resources can move through the entire
entrepreneurial process by combining available resources efficiently and
effectively.
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