Related papers: Political advertisement on Facebook and Instagram in the run up to 2022 Italian general election

Political advertisement on Facebook and Instagram in the run up to 2022 Italian general election

URL: http://arxiv.org/abs/2212.08021v2
Date: Wed, 8 Feb 2023 12:06:31 GMT
Title: Political advertisement on Facebook and Instagram in the run up to 2022 Italian general election
Authors: Francesco Pierri
Abstract summary: We study the extent to which political ads were delivered on Facebook and Instagram in the run up to 2022 Italian general election. We analyze over 23 k unique ads paid by 2.7 k unique sponsors, with an associated amount spent of 4 M EUR and over 1 billion views generated. We find results that are in accordance with their political agenda and the electoral outcome.
Score: 0.9496529663479973
License: http://creativecommons.org/licenses/by-nc-sa/4.0/
Abstract: Targeted advertising on online social platforms has become increasingly relevant in the political marketing toolkit. Monitoring political advertising is crucial to ensure accountability and transparency of democratic processes. Leveraging Meta public library of sponsored content, we study the extent to which political ads were delivered on Facebook and Instagram in the run up to 2022 Italian general election. Analyzing over 23 k unique ads paid by 2.7 k unique sponsors, with an associated amount spent of 4 M EUR and over 1 billion views generated, we investigate temporal, geographical, and demographic patterns of the political campaigning activity of main coalitions. We find results that are in accordance with their political agenda and the electoral outcome, highlighting how the most active coalitions also obtained most of the votes and showing regional differences that are coherent with the (targeted) political base of each group. Our work raises attention to the need for further studies of digital advertising and its implications for individuals' opinions and choices.

Related papers

On the Use of Proxies in Political Ad Targeting [49.61009579554272]
We show that major political advertisers circumvented mitigations by targeting proxy attributes. Our findings have crucial implications for the ongoing discussion on the regulation of political advertising.
arXiv Detail & Related papers (2024-10-18T17:15:13Z)
On Detecting Policy-Related Political Ads: An Exploratory Analysis of Meta Ads in 2022 French Election [8.191542320784347]
The budget spent solely on political advertising in the U.S. has increased by more than 100% from $700 million during the 2017-2018 U.S. election cycle to $1.6 billion during the 2020 U.S. presidential elections. The capacity offered by online platforms to micro-target ads with political content has been worrying lawmakers, journalists, and online platforms. Online platforms and regulators have agreed that researchers, journalists, and civil society need to be able to scrutinize the political ads running on large online platforms.
arXiv Detail & Related papers (2023-02-14T09:04:43Z)
How Algorithms Shape the Distribution of Political Advertising: Case Studies of Facebook, Google, and TikTok [5.851101657703105]
We analyze a dataset containing over 800,000 ads and 2.5 million videos about the 2020 U.S. presidential election from Facebook, Google, and TikTok. We conduct the first large scale data analysis of public data to critically evaluate how these platforms amplified or moderated the distribution of political advertisements. We conclude with recommendations for how to improve the disclosures so that the public can hold the platforms and political advertisers accountable.
arXiv Detail & Related papers (2022-06-09T18:19:30Z)
Millions of Co-purchases and Reviews Reveal the Spread of Polarization and Lifestyle Politics across Online Markets [68.8204255655161]
We study the pervasiveness of polarization and lifestyle politics over different product segments in a diverse market. We sample 234.6 million relations among 21.8 million market entities to find product categories that are politically relevant, aligned, and polarized. Cultural products are 4 times more polarized than any other segment.
arXiv Detail & Related papers (2022-01-17T18:16:37Z)
Demographic Confounding Causes Extreme Instances of Lifestyle Politics on Facebook [73.37786708074361]
We find that the most extreme instances of lifestyle politics are those which are highly confounded by demographics such as race/ethnicity. The most liberal interests included electric cars, Planned Parenthood, and liberal satire while the most conservative interests included the Republican Party and conservative commentators.
arXiv Detail & Related papers (2022-01-17T16:48:00Z)
Theme Analysis of Political Facebook Ads in the 2021 Dutch General Election [0.0]
The Cambridge Analytica scandal revealed that political campaigns are using social media on a large scale. One such transparency effort is the Facebook Ad Library, a public repository of all political ads run on Facebook and Instagram. This paper analyses political ads in more depth, by examining the themes that ads are about.
arXiv Detail & Related papers (2022-01-12T16:05:53Z)
Shifting Polarization and Twitter News Influencers between two U.S. Presidential Elections [92.33485580547801]
We analyze the change of polarization between the 2016 and 2020 U.S. presidential elections. Most of the top influencers were affiliated with media organizations during both elections. 75% of the top influencers in 2020 were not present in 2016, demonstrating that such status is difficult to retain.
arXiv Detail & Related papers (2021-11-03T20:08:54Z)
Reaching the bubble may not be enough: news media role in online political polarization [58.720142291102135]
A way of reducing polarization would be by distributing cross-partisan news among individuals with distinct political orientations. This study investigates whether this holds in the context of nationwide elections in Brazil and Canada.
arXiv Detail & Related papers (2021-09-18T11:34:04Z)
Political Posters Identification with Appearance-Text Fusion [49.55696202606098]
We propose a method that efficiently utilizes appearance features and text vectors to accurately classify political posters. The majority of this work focuses on political posters that are designed to serve as a promotion of a certain political event.
arXiv Detail & Related papers (2020-12-19T16:14:51Z)
Facebook Ads: Politics of Migration in Italy [12.947791375188022]
We employ a new resource for political ad monitoring -- Facebook Ads Library -- to examine advertising concerning the issue of immigration in Italy. We find evidence of targeting by the parties both in terms of geography and demographics (age and gender) We urge the research community to include online advertising in the monitoring of public discourse.
arXiv Detail & Related papers (2020-10-09T09:32:31Z)
A Dip Into a Deep Well: Online Political Advertisements, Valence, and European Electoral Campaigning [0.7106986689736826]
The paper examines online political ads by using a dataset collected from Google's transparency reports. According to the results, most of the political ads have expressed positive sentiments.
arXiv Detail & Related papers (2020-01-28T22:33:45Z)

This list is automatically generated from the titles and abstracts of the papers in this site.