Monitoring Gender Gaps via LinkedIn Advertising Estimates: the case
study of Italy
- URL: http://arxiv.org/abs/2303.05862v1
- Date: Fri, 10 Mar 2023 11:32:45 GMT
- Title: Monitoring Gender Gaps via LinkedIn Advertising Estimates: the case
study of Italy
- Authors: Margherita Bert\`e, Kyriaki Kalimeri, Daniela Paolotti
- Abstract summary: We evaluate the potential of the LinkedIn estimates to monitor the evolution of the gender gaps sustainably.
Our findings show that the LinkedIn estimates accurately capture the gender disparities in Italy regarding sociodemographic attributes.
At the same time, we assess data biases such as the digitalisation gap, which impacts the representativity of the workforce in an imbalanced manner.
- Score: 3.5493798890908104
- License: http://creativecommons.org/licenses/by/4.0/
- Abstract: Women remain underrepresented in the labour market. Although significant
advancements are being made to increase female participation in the workforce,
the gender gap is still far from being bridged. We contribute to the growing
literature on gender inequalities in the labour market, evaluating the
potential of the LinkedIn estimates to monitor the evolution of the gender gaps
sustainably, complementing the official data sources. In particular, assessing
the labour market patterns at a subnational level in Italy. Our findings show
that the LinkedIn estimates accurately capture the gender disparities in Italy
regarding sociodemographic attributes such as gender, age, geographic location,
seniority, and industry category. At the same time, we assess data biases such
as the digitalisation gap, which impacts the representativity of the workforce
in an imbalanced manner, confirming that women are under-represented in
Southern Italy. Additionally to confirming the gender disparities to the
official census, LinkedIn estimates are a valuable tool to provide dynamic
insights; we showed an immigration flow of highly skilled women, predominantly
from the South. Digital surveillance of gender inequalities with detailed and
timely data is particularly significant to enable policymakers to tailor
impactful campaigns.
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