Drivers of Mobile Payment Acceptance:The Impact of Network Externalities in Nigeria

• URL: http://arxiv.org/abs/2305.15436v3
• Date: Fri, 23 Jun 2023 21:56:46 GMT
• Title: Drivers of Mobile Payment Acceptance:The Impact of Network Externalities in Nigeria
• Authors: Qasim Ajao, Olukotun Oludamilare, and Lanre Sadeeq
• Abstract summary: This paper explores the impact of network externalities in addition to conventional technology acceptance factors. It posits that performance expectancy, effort expectancy, social influence, trust, and network externality are the key drivers of mobile payment acceptance.
• Score: 0.0
• License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
• Abstract: The rising popularity of mobile payments can be attributed to the widespread use of smartphones and their applications. Despite its potential to simplify our lives, its adoption in African countries has been limited. This paper aims to enhance our understanding of the critical factors that influence the acceptance of mobile payments in Nigeria by exploring the impact of network externalities in addition to conventional technology acceptance factors. It posits that performance expectancy, effort expectancy, social influence, trust, and network externality are the key drivers of mobile payment acceptance. The research findings indicate that while traditional drivers still have an impact on customer's willingness to adopt mobile payment, network externalities have the strongest influence. The paper provides recommendations for future research, although the results did not support the impact of effort expectancy.

Related papers

• Deep Learning Approaches for Anti-Money Laundering on Mobile Transactions: Review, Framework, and Directions [51.43521977132062]
  Money laundering is a financial crime that obscures the origin of illicit funds. The proliferation of mobile payment platforms and smart IoT devices has significantly complicated anti-money laundering investigations. This paper conducts a comprehensive review of deep learning solutions and the challenges associated with their use in AML.
  arXiv  Detail & Related papers  (2025-03-13T05:19:44Z)
• Factors Influencing the Usage of Mobile Banking Apps Among Malaysian Consumers [0.0]
  This study will examine the influence of several factors which are security concerns, service quality, technological factors and convenience, on the usage of mobile banking apps. The survey managed to collect data from 152 respondents who are above 18 years old and users of mobile banking apps in Malaysia. A multinominal logistic regression model was used as a predictive model to predict the usage of mobile banking apps.
  arXiv  Detail & Related papers  (2024-11-08T15:28:32Z)
• Gauging Public Acceptance of Conditionally Automated Vehicles in the United States [0.0]
  Social influence, performance expectancy, effort expectancy, hedonic motivation, and facilitating conditions determine conditionally automated vehicle acceptance. By integrating the insights gained from this study, stakeholders can better facilitate the adoption of autonomous vehicle technology.
  arXiv  Detail & Related papers  (2024-02-18T03:50:34Z)
• A Comprehensive Picture of Factors Affecting User Willingness to Use Mobile Health Applications [62.60524178293434]
  The aim of this paper is to investigate the factors that influence user acceptance of mHealth apps. Users' digital literacy has the strongest impact on their willingness to use them, followed by their online habit of sharing personal information. Users' demographic background, such as their country of residence, age, ethnicity, and education, has a significant moderating effect.
  arXiv  Detail & Related papers  (2023-05-10T08:11:21Z)
• Factors Influencing Intention to use the COVID-19 Contact Tracing Application [0.0]
  Performance expectations, trust, and privacy all have an impact on app usage intention. Social impact, effort expectation, and facilitating conditions were not shown to be statistically significant.
  arXiv  Detail & Related papers  (2023-01-25T03:12:44Z)
• Technological Factors Influencing Videoconferencing and Zoom Fatigue [60.34717956708476]
  The paper presents a conceptual, multidimensional approach to understand the technological factors that are assumed to or even have been proven to contribute to Zoom Fatigue (ZF) or more generally Videoconferencing Fatigue (VCF) The paper is motivated by the fact that some of the media outlets initially starting the debate on what Zoom fatigue is and how it can be avoided, as well as some of the scientific papers addressing the topic, contain assumptions that are rather hypothetical and insufficiently underpinned by scientific evidence.
  arXiv  Detail & Related papers  (2022-02-03T18:02:59Z)
• Measuring User Perceived Security of Mobile Banking Applications [0.8122270502556371]
  This study was conducted to measure user-perceived security of M-Banking Apps. Perceived security, institutional trust and technology trust were confirmed as factors that affect user's intention to adopt and use M-Banking Apps.
  arXiv  Detail & Related papers  (2022-01-09T16:45:30Z)
• Factors that Determine Continuous Intention to Use Mobile Payments in Malawi [0.0]
  The proliferation of mobile phones has made mobile payments to be widely used in developing economies. Mobile payment in Malawi is low, and there are many limitations to encourage users to continuously use mobile payments.
  arXiv  Detail & Related papers  (2021-08-23T05:34:11Z)
• Identifying Influential Users in Unknown Social Networks for Adaptive Incentive Allocation Under Budget Restriction [24.793013471521924]
  Incentivization has been proven to be a more proactive way to affect users' behaviors. We propose a novel algorithm for exploring influential users in unknown networks. We design an adaptive incentive allocation approach that determines incentive values based on users' preferences and their influence ability.
  arXiv  Detail & Related papers  (2021-07-13T11:20:10Z)
• Challenges for Using Impact Regularizers to Avoid Negative Side Effects [74.67972013102462]
  We discuss the main current challenges of impact regularizers and relate them to fundamental design decisions. We explore promising directions to overcome the unsolved challenges in preventing negative side effects with impact regularizers.
  arXiv  Detail & Related papers  (2021-01-29T10:32:51Z)
• Fairness, Welfare, and Equity in Personalized Pricing [88.9134799076718]
  We study the interplay of fairness, welfare, and equity considerations in personalized pricing based on customer features. We show the potential benefits of personalized pricing in two settings: pricing subsidies for an elective vaccine, and the effects of personalized interest rates on downstream outcomes in microcredit.
  arXiv  Detail & Related papers  (2020-12-21T01:01:56Z)
• Urban Sensing based on Mobile Phone Data: Approaches, Applications and Challenges [67.71975391801257]
  Much concern in mobile data analysis is related to human beings and their behaviours. This work aims to review the methods and techniques that have been implemented to discover knowledge from mobile phone data.
  arXiv  Detail & Related papers  (2020-08-29T15:14:03Z)
• Do Interruptions Pay Off? Effects of Interruptive Ads on Consumers Willingness to Pay [79.9312329825761]
  We present the results of a study designed to measure the impact of interruptive advertising on consumers willingness to pay for products bearing the advertiser's brand. Our results contribute to the research on the economic impact of advertising, and introduce a method of measuring actual (as opposed to self-reported) willingness to pay in experimental marketing research.
  arXiv  Detail & Related papers  (2020-05-14T09:26:57Z)

This list is automatically generated from the titles and abstracts of the papers in this site.

This site does not guarantee the quality of this site (including all information) and is not responsible for any consequences.