Cultural Differences in Students' Privacy Concerns in Learning Analytics
across Germany, South Korea, Spain, Sweden, and the United States
- URL: http://arxiv.org/abs/2312.02093v2
- Date: Sun, 11 Feb 2024 14:44:46 GMT
- Title: Cultural Differences in Students' Privacy Concerns in Learning Analytics
across Germany, South Korea, Spain, Sweden, and the United States
- Authors: Olga Viberg, Ren\'e F. Kizilcec, Ioana Jivet, Alejandra Mart\'inez
Mon\'es, Alice Oh, Chantal Mutimukwe, Stefan Hrastinski, Maren Scheffel
- Abstract summary: Students' privacy concerns vary across national and cultural dimensions.
German and Swedish students stood out as the most trusting and least concerned.
Culture measured at the individual level affected the antecedents and outcomes of privacy concerns more than country-level culture.
- Score: 47.11163387909141
- License: http://creativecommons.org/licenses/by-nc-nd/4.0/
- Abstract: Applications of learning analytics (LA) can raise concerns from students
about their privacy in higher education contexts. Developing effective
privacy-enhancing practices requires a systematic understanding of students'
privacy concerns and how they vary across national and cultural dimensions. We
conducted a survey study with established instruments to measure privacy
concerns and cultural values for university students in five countries
(Germany, South Korea, Spain, Sweden, and the United States; N = 762). The
results show that students generally trusted institutions with their data and
disclosed information as they perceived the risks to be manageable even though
they felt somewhat limited in their ability to control their privacy. Across
the five countries, German and Swedish students stood out as the most trusting
and least concerned, especially compared to US students who reported greater
perceived risk and less control. Students in South Korea and Spain responded
similarly on all five privacy dimensions (perceived privacy risk, perceived
privacy control, privacy concerns, trusting beliefs, and non-self-disclosure
behavior), despite their significant cultural differences. Culture measured at
the individual level affected the antecedents and outcomes of privacy concerns
more than country-level culture. Perceived privacy risk and privacy control
increase with power distance. Trusting beliefs increase with a desire for
uncertainty avoidance and lower masculinity. Non-self-disclosure behaviors rise
with power distance and masculinity, and decrease with more uncertainty
avoidance. Thus, cultural values related to trust in institutions, social
equality and risk-taking should be considered when developing privacy-enhancing
practices and policies in higher education.
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