Social Norms in Cinema: A Cross-Cultural Analysis of Shame, Pride and Prejudice
- URL: http://arxiv.org/abs/2402.11333v4
- Date: Tue, 15 Oct 2024 21:57:36 GMT
- Title: Social Norms in Cinema: A Cross-Cultural Analysis of Shame, Pride and Prejudice
- Authors: Sunny Rai, Khushang Jilesh Zaveri, Shreya Havaldar, Soumna Nema, Lyle Ungar, Sharath Chandra Guntuku,
- Abstract summary: We introduce the first cross-cultural dataset of over 10k shame/pride-related expressions.
We find significant cross-cultural differences in shame and pride expression aligning with known cultural tendencies of the USA and India.
- Score: 8.372104468081307
- License:
- Abstract: Shame and pride are social emotions expressed across cultures to motivate and regulate people's thoughts, feelings, and behaviors. In this paper, we introduce the first cross-cultural dataset of over 10k shame/pride-related expressions, with underlying social expectations from ~5.4K Bollywood and Hollywood movies. We examine how and why shame and pride are expressed across cultures using a blend of psychology-informed language analysis combined with large language models. We find significant cross-cultural differences in shame and pride expression aligning with known cultural tendencies of the USA and India -- e.g., in Hollywood, shame-expressions predominantly discuss self whereas Bollywood discusses shame toward others. Pride in Hollywood is individualistic with more self-referential singular pronouns such as I and my whereas in Bollywood, pride is collective with higher use of self-referential plural pronouns such as we and our. Lastly, women are more sanctioned across cultures and for violating similar social expectations e.g. promiscuity.
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