Twitter's Agenda-Setting Role: A Study of Twitter Strategy for Political Diversion

• URL: http://arxiv.org/abs/2212.14672v1
• Date: Fri, 16 Dec 2022 11:34:49 GMT
• Title: Twitter's Agenda-Setting Role: A Study of Twitter Strategy for Political Diversion
• Authors: Yuyang Chen, Xiaoyu Cui, Yunjie Song, Manli Wu
• Abstract summary: This study verified the effectiveness of Donald Trump's Twitter campaign in guiding agen-da-setting and deflecting political risk. We collected all tweets posted by Trump on the Twitter platform from January 1, 2020 to December 31, 2020. Empirical analysis revealed Twitter's strategy is used to divert public attention from negative Covid-19 reports during the epidemic.
• Score: 2.129609835555137
• License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/
• Abstract: This study verified the effectiveness of Donald Trump's Twitter campaign in guiding agen-da-setting and deflecting political risk and examined Trump's Twitter communication strategy and explores the communication effects of his tweet content during Covid-19 pandemic. We collected all tweets posted by Trump on the Twitter platform from January 1, 2020 to December 31, 2020.We used Ordinary Least Squares (OLS) regression analysis with a fixed effects model to analyze the existence of the Twitter strategy. The correlation between the number of con-firmed daily Covid-19 diagnoses and the number of particular thematic tweets was investigated using time series analysis. Empirical analysis revealed Twitter's strategy is used to divert public attention from negative Covid-19 reports during the epidemic, and it posts a powerful political communication effect on Twitter. However, findings suggest that Trump did not use false claims to divert political risk and shape public opinion.

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