Proactive Detractor Detection Framework Based on Message-Wise Sentiment
Analysis Over Customer Support Interactions
- URL: http://arxiv.org/abs/2211.03923v1
- Date: Tue, 8 Nov 2022 00:43:36 GMT
- Title: Proactive Detractor Detection Framework Based on Message-Wise Sentiment
Analysis Over Customer Support Interactions
- Authors: Juan Sebasti\'an Salcedo Gallo, Jes\'us Solano, Javier Hern\'an
Garc\'ia, David Zarruk-Valencia, Alejandro Correa-Bahnsen
- Abstract summary: We propose a framework relying solely on chat-based customer support interactions for predicting the recommendation decision of individual users.
For our case study, we analyzed a total number of 16.4k users and 48.7k customer support conversations within the financial vertical of a large e-commerce company in Latin America.
Our results show that, with respective feature interpretability, it is possible to predict the likelihood of a user to recommend a product or service, based solely on the message-wise sentiment evolution of their CS conversations in a fully automated way.
- Score: 60.87845704495664
- License: http://creativecommons.org/licenses/by/4.0/
- Abstract: In this work, we propose a framework relying solely on chat-based customer
support (CS) interactions for predicting the recommendation decision of
individual users. For our case study, we analyzed a total number of 16.4k users
and 48.7k customer support conversations within the financial vertical of a
large e-commerce company in Latin America. Consequently, our main contributions
and objectives are to use Natural Language Processing (NLP) to assess and
predict the recommendation behavior where, in addition to using static
sentiment analysis, we exploit the predictive power of each user's sentiment
dynamics. Our results show that, with respective feature interpretability, it
is possible to predict the likelihood of a user to recommend a product or
service, based solely on the message-wise sentiment evolution of their CS
conversations in a fully automated way.
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